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Terms & Conditions

Affiliate Program Terms & Conditions

Affiliate Program Terms & Conditions

Please review these terms carefully before participating in the affiliate program. Together with the Affiliate Application Form, any policies, instructions, or supplemental terms published on Our website from time to time, these provisions form the HoldPartners Affiliate Program Agreement (the “Agreement”). This Agreement is legally binding and regulates Your participation in the HoldPartners Affiliate Program.

 

For the purpose of this Agreement:

  • “You,” “Your,” or “Affiliate” refers to any person or legal entity that applies to join the affiliate program through the affiliate registration form made available on Our website.
  • “We,” “Us,” “Our,” “the Company,” or “HoldPartners” means the HoldPartners Affiliate Program.
  • “Operator” means any online gaming or gambling operator partnered with the affiliate program managed by HoldPartners.

If You require clarification regarding these terms, You may contact Us at affiliates@holdpartners.com.

 

Definitions

 

Affiliate Application Form refers to the registration form used to apply for participation in the Affiliate Program.

Affiliate means a natural person or corporate entity engaged in marketing or advertising activities in the ordinary course of business that has entered into this Agreement with HoldPartners and satisfies the requirements outlined herein.

Affiliate Fee is the commission payable to the Affiliate based on the activity and performance of referred Customers in accordance with the agreed Remuneration Plan and the statistics recorded by HoldPartners.

Account refers to a unique real-money player account approved by the Operator. The player must not previously have held an account with the Operator prior to registration through the Website or a Tracking Link.

 

CPA (Cost Per Action) Commission refers to a compensation model where the Affiliate earns a fixed payment for each qualified Customer referred. Unless otherwise agreed, a Customer must deposit at least €20 and wager a minimum of €20 with the Operator to qualify.

 

Customer is referred as an individual approved by the Operator who registers a real-money Account through the Affiliate’s Tracking Link, fulfils the minimum deposit and wagering conditions, and is not the Affiliate or any employee, representative, or agent acting on the Affiliate’s behalf.

 

Deductible Costs include, without limitation, licensing fees, chargebacks, taxes, duties, transaction charges, jackpot contributions, game royalties, and any expenses arising from abusive or fraudulent Customer conduct.

 

Marketing Materials include banners, text links, creatives, promotional assets, or any other advertising materials supplied or approved by HoldPartners and used by the Affiliate to promote HoldPartners or associated brands.

 

Net Revenue is calculated by the total wagers generated by a Customer, less winnings, bonuses, and Deductible Costs.

 

No-Negative Carryover means that if a Revenue Share balance becomes negative in a given month due to winnings, bonuses, or similar items, the balance resets to zero in the following month. Negative balances connected to fraudulent activity may still carry forward. Additional restrictions, including special rules for high rollers, may apply.

 

Potential Customer means any person to whom the Affiliate markets the Website(s) but who has not yet registered an Account.

 

Referral Commission means a percentage of another affiliate’s earnings that may be granted to You, subject to prior written approval by the HoldPartners team and the conditions of this Agreement.

 

Commission Plan means the commission structure agreed between the Parties, including Revenue Share, CPA, or Hybrid models.

 

Revenue Share Commission means the default payment model under which the Affiliate receives a percentage of Net Revenue generated by referred Customers.

 

Fraudulent or Spam Traffic means traffic, deposits, or revenue generated through unlawful, deceptive, or abusive methods, including spam, fraudulent payment methods, unauthorized incentives, bonus abuse, collusion, or manipulation of promotions, systems, or Customer accounts.

 

Tracking Link means the unique tracking URL assigned to the Affiliate for directing traffic to the Website(s) and attributing Customers for commission purposes.

 

Website(s) means any website operated by or on behalf of the Operator. Only activity occurring on approved websites will be considered when calculating Affiliate Fees.

1. GENERAL CONDITIONS

1.1

This Agreement governs the commercial relationship between You and Us in relation to the Affiliate Program and supersedes all prior affiliate terms or arrangements.

1.2

By accepting these terms as part of the Affiliate Application Form, both Parties enter into a binding contractual relationship, and You agree to comply with this Agreement as amended from time to time.

1.2.1

We may revise non-material provisions of this Agreement at Our discretion by publishing updated terms on the Website. Such updates become effective on the date indicated in the revised Agreement. You are responsible for checking the terms regularly.

1.2.2

We may revise non-material provisions of this Agreement at Our discretion by publishing updated terms on the Website. Such updates become effective on the date indicated in the revised Agreement. You are responsible for checking the terms regularly.

1.2.3

Continued participation in the Affiliate Program after any amendment constitutes acceptance of the updated Agreement, whether or not You have reviewed the changes.

1.3

To apply for participation, You must complete and submit the Affiliate Application Form. Acceptance into the program is entirely at Our discretion, and We reserve the right to reject any application.

1.4

Once approved, You may be assigned an Affiliate Manager to discuss commercial arrangements, commission structures, or operational matters.

2. AFFILIATE RESPONSIBILITIES

2.1

The Affiliate agrees to:

  • provide truthful and complete information during registration;
  • promptly notify Us of any changes to submitted details;
  • supply additional documentation or information upon request;
  • promote the approved Website(s) and refer Potential Customers;
  • remain solely responsible for all promotional methods and related licensing requirements;
  • ensure all marketing activity is lawful, professional, and compliant with this Agreement;
  • use Marketing Materials only in accordance with applicable laws and these terms;
  • maintain all registrations, licenses, and authorizations necessary to operate legally.

2.2

The Affiliate must not, directly or indirectly:

  • publish misleading, deceptive, or fraudulent advertising materials;
  • place promotional content on websites that infringe third-party intellectual property rights;
  • imitate or copy the appearance, branding, or design of any Website;
  • target persons under the age of 18 or any higher legal gambling age applicable in the relevant jurisdiction;
  • alter Marketing Materials without prior written approval;
  • interfere with or redirect the functionality of the Website(s);
  • obtain or attempt to obtain ownership rights over Customer information;
  • create Customer accounts on behalf of third parties;
  • misrepresent the relationship between the Affiliate and HoldPartners;
  • force Website pages to open automatically without a user action;
  • intercept or redirect affiliate traffic improperly;
  • breach search engine terms or advertising platform policies;
  • register domains or bid on keywords related to Our brands without approval;
  • market in restricted jurisdictions or bypass territorial restrictions;
  • share Customer data with any third party;
  • use advertising placements involving unlawful, offensive, discriminatory, violent, obscene, pornographic, or otherwise unsuitable content.

2.3

All intellectual property rights connected to the Marketing Materials, brands, and Website(s) belong to Us and/or the Operator. The Affiliate receives no ownership rights in these assets. Any unauthorized use of trademarks, trade names, or confusingly similar domain names is prohibited.

2.4

The Affiliate shall always conduct activities in a manner consistent with responsible gambling principles, including:

  • preventing gambling from being associated with crime or disorder;
  • ensuring gambling activities are fair and transparent;
  • protecting minors and vulnerable persons from gambling-related harm.

2.5

Tracking Links are personal to the Affiliate and may not be transferred without prior written approval.

2.6

The Affiliate and related persons, including employees and associates, may not register player accounts linked to the Affiliate account.

2.7

The Affiliate confirms it has full authority to enter into and perform obligations under this Agreement.

2.8

If We determine that the Affiliate has breached these restrictions or engaged in prohibited conduct, We may withhold commissions and/or terminate the Agreement immediately.

3. COMMISSION STRUCTURE, PAYMENTS, AND REPORTING

3.1

Following acceptance into the Affiliate Program and confirmation of a commercial arrangement, the Affiliate must launch its campaign within sixty (60) days. Failure to do so may result in the agreement being reassessed and renegotiated. Campaigns launched outside this period without prior written approval may result in commissions being adjusted, withheld, or canceled.

3.2

Where monthly Affiliate Fees are below €100, the balance will roll over to the following month until the minimum threshold is reached.

3.3

All Affiliate Fees are payable in Euros through payment methods available within the Affiliate account. The Affiliate is responsible for maintaining accurate payment information and bears any transfer or conversion fees.

3.4

Unless otherwise agreed, commissions are paid monthly within twenty (20) days after the close of the relevant calendar month, subject to compliance with this Agreement.

3.5

The Affiliate may not refer itself, relatives, employees, friends, or advisors as Customers. Customers using VPNs, proxy services, or shared IP pools may also be excluded from commission calculations.

3.6

Commission calculations and reporting data generated through the platform shall be final and authoritative. The Affiliate is responsible for ensuring Tracking Links are implemented correctly.

3.7

We reserve the right to revise commission models, qualification criteria, or payment structures upon written notice.

3.8

All commissions may be reviewed for suspected fraud for up to 180 days. During such reviews, payments may be withheld pending investigation.

3.9

Fraud includes, but is not limited to:

  • bonus abuse;
  • encouraging fraudulent activity;
  • chargebacks;
  • collusion between Customers;
  • breaches of this Agreement;
  • Spam Traffic;
  • artificial inflation of commissions;
  • illegal or bad-faith traffic generation;
  • unauthorized use of third-party intellectual property;
  • registration or use of confusingly similar domains.

3.10

Commissions are only payable where a Customer registers through the Affiliate’s valid Tracking Link. We are not liable for tracking errors caused by improper implementation.

3.11

If the Affiliate disputes a report or payment amount, written notice must be submitted within ten (10) calendar days of the report being made available.

3.12

If the Affiliate disputes a report or payment amount, written notice must be submitted within ten (10) calendar days of the report being made available.

3.13

The Affiliate is solely responsible for all taxes arising from payments made under this Agreement.

3.14

For attribution purposes, traffic from social or direct marketing channels carries a thirty (30) day attribution window, while SEO traffic carries a ninety (90) day attribution window.

3.15

For attribution purposes, traffic from social or direct marketing channels carries a thirty (30) day attribution window, while SEO traffic carries a ninety (90) day attribution window.

4. HIGH ROLLER CLAUSE

4.1

Negative Net Revenue generated by Customers classified as “high rollers” may be carried forward and offset against future revenue.

A Customer may be considered a high roller if:

  • the Customer generates at least -10,000 in negative Net Revenue during a month; and
  • the Affiliate’s total monthly Net Revenue is at least -2,000.

Any carried-forward balance:

  • applies only to the relevant high roller;
  • cannot offset revenue from other Customers;
  • will be reduced by future positive revenue generated by that Customer.

5. COMMUNICATIONS, ELECTRONIC MARKETING AND TRAFFIC RESTRICTIONS

5.1

The Affiliate warrants that all email, SMS, and direct marketing activities comply with all applicable laws and the provisions of this Agreement.

5.2

The Affiliate is solely responsible for ensuring lawful handling of all Direct Marketing Communications.

5.3

Every Direct Marketing Communication must:

  • clearly identify itself as advertising;
  • accurately disclose promotional terms and conditions;
  • avoid targeting underage individuals;
  • promote only approved Website(s);
  • clearly identify the Affiliate as sender;
  • include functioning unsubscribe mechanisms;
  • contain a valid reply address and physical business address;
  • honour unsubscribe requests promptly;
  • contain a link to the Affiliate’s privacy policy;
  • avoid contacting persons registered on “do not market” lists.

5.4

All email and SMS campaigns related to Our brands must comply with guidelines provided by the assigned Affiliate Manager.

5.5

The Affiliate must suppress self-excluded individuals and persons who should not receive gambling marketing communications.

5.6

The Affiliate shall notify Us immediately regarding complaints relating to Direct Marketing Communications.

5.7

Where complaints or regulatory requests arise, We may require evidence of consent, opt-ins, or related marketing records. The Affiliate must respond within five (5) days.

5.8

The Affiliate authorizes Us to disclose relevant compliance information to authorities or complainants where necessary.

5.9

Artificially inflating profits through incentivized traffic, cashback traffic, or Spam Traffic is strictly prohibited.

5.10

All promotional campaigns must include the following responsible gambling notices:

  • “18+ only”
  • “T&C apply”
  • “Gambling can be addictive. Play responsibly”

6. DATA PROTECTION AND PRIVACY

6.1

We may process personal information relating to the Affiliate, including contact details, transaction records, IP addresses, and employee information where applicable.

6.2

Our Privacy Policy is available on our website and forms part of this Agreement. By using the Website, You consent to the processing of personal data in accordance with the Privacy Policy.

7. SUSPENSION AND TERMINATION RIGHTS

7.1

This Agreement becomes effective once We approve the Affiliate Application Form. Either Party may terminate the Agreement immediately upon written notice.

7.2

The Affiliate may terminate participation by sending written notice to affiliates@holdpartners.com with the subject line “Termination”.

7.3

We may terminate the Agreement, in whole or in part, for any breach of these terms by providing notice to the Affiliate.

7.4

We may suspend the Agreement temporarily at Our discretion and withhold commissions generated during the suspension period pending review.

7.5

Upon termination:

  • all confidential information and marketing materials must be returned or deleted;
  • all advertising activity relating to the Website(s) must cease;
  • We may offset outstanding liabilities against unpaid commissions;
  • no additional Affiliate Fees will accrue after termination unless otherwise agreed;
  • Tracking Links may be disabled, redirected, or left active without compensation.

7.6

Where a separate insertion order or side agreement conflicts with this Agreement, these terms shall prevail.

8. DISCLAIMERS, LIABILITY, AND INDEMNIFICATION

8.1

The Affiliate Program, Website(s), and related systems are provided without warranties of uninterrupted operation, availability, or error-free performance, except where expressly required by law.

8.2

We may implement fraud prevention measures, restrict Customers, or reject applications at Our discretion.

8.3

To the maximum extent permitted by law, We shall not be liable for indirect, incidental, consequential, or punitive damages, including loss of profits, data, or business opportunities.

8.4

The Affiliate agrees to indemnify and hold harmless HoldPartners and its officers, employees, contractors, and representatives from claims, damages, costs, and liabilities arising from the Affiliate’s breach of this Agreement.

8.5

We may offset amounts owed by the Affiliate against any commissions otherwise payable.

8.6

Any marketing activity violating this Agreement or applicable gambling regulations may result in account termination, penalties, legal claims, or regulatory action.

9. GENERAL LEGAL PROVISIONS

9.1

This Agreement is non-exclusive, and We may enter into similar arrangements with other Affiliates.

9.2

All confidential information, including commission structures, technology, APIs, software, guidelines, and documentation, must remain confidential except where disclosure is required by law.

9.3

We shall not be liable for delays or failures caused by events outside Our reasonable control, including force majeure events such as war, terrorism, natural disasters, labour disputes, pandemics, governmental restrictions, or infrastructure failures.

10. GENERAL LEGAL PROVISIONS

10.1

If any provision of this Agreement is determined to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

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